Here’s a sobering statistic: according to the Wall Street Journal, as much as 3 out of 4 startups fail. That’s up to a 75% failure rate!
While that might seem bleak at first, there's a silver lining. With a large number of startups popping up every year, you've got a fighting chance of being in the 25% and beating the odds.
A report from the U.S. Census Bureau shows that 77,000 new startups were created in 2017. And that means you can still carve out a place for yourself in spite of the difficulties involved.
And if you’re going to stand out in a sea of competing startups, you’ll need outstanding qualities. For instance, having a clear-cut vision of your company’s future and the audacity to break the mold helped the likes of Amazon transform the landscape of e-commerce forever.
When Jeff Bezos founded his fledgling online store back in the early 1990s, most people thought the idea of buying books and CDs through the Internet was a terrible idea. But that's all changed now.
But aside from being innovative, you’ll also need the tools of the trade to become a successful entrepreneur. With so many aspects of the business, you need to be on top of, you can’t afford to waste your precious time.
So here are the Top 10 Free Tools You Need For Your Startup To Survive:
While this is free to use, you can also opt for the premium features if you want to get serious about creating high-impact and high-quality images for your social media needs. It’s got an intuitive interface which makes it easy for first-timers to use, and even seasoned designers appreciate its straightforward design.
You probably have a LinkedIn profile already, but chances are you're barely scratching the surface. This social networking site for professionals is also a powerful tool to get on the radar of other startups and be part of the community. Not only that, you can easily catch the attention of investors and get them on-board to fund your company.
Sometimes, you can’t do everything yourself, so this freelancing site is another handy tool to leverage your time. Upwork has a broad range of reliable professionals who can work on your more basic tasks so you can focus on the higher-level aspects of your business.
4: Google Drive
Cloud computing isn't just the future - it's also the lifeblood of your day-to-day operations. Google Drive allows you to create and store documents, slide presentations, spreadsheets, images and videos to a shared folder for your team. Whether you're working on a group project, or just need to transfer files back and forth seamlessly, this one should be in your digital toolbox.
If you’re going to build a mailing list for your clients, fans or loyal followers, this tool is your best friend. You can easily set up an automated sequence for sending out emails to make sure everyone’s up to date on your products or services. But aside from basic emails, you can also create web forms and pop-ups if you want to step up your marketing game.
Don't have a website yet? Wix offers a free, easy-to-use website building tool that will help you get started with setting up your homepage and even make it mobile responsive. Later on, you can purchase add-ons such as web hosting when you're ready to take things to the next level.
Got a big project you need to get done? Wrike is a project management tool that will get your team on the same page and make sure everyone’s on top of their tasks.
The user-friendly interface will give you an overview of the things you've got in the pipeline, and you can quickly check on each moving part in a specific project. That way, nothing slips through the cracks.
Join.me is a free video conferencing app that allows you to set up a meeting with your team or a client, no matter where they are. While there is a limit to the number of participants per session, this is still an excellent tool for startups on a budget. It has all the essential features of similar apps which give you great value for virtually no investment.
This is a free tool does the heavy lifting for posting regular updates on your social media pages such as Facebook, LinkedIn, Instagram and Twitter. Managing these is a time-consuming task, so Buffer can help you automate this critical function of your company's marketing efforts.
You never know when your next big idea will hit you, so it’s crucial that you get it in writing before you lose your train of thought. Evernote is a cloud-based note-taking app that’s available on just about platform out there. Better yet, you can install this app on practically any mobile device or computer.
So whether you're an Apple or Android user, you can save your fleeting ideas across all your machines. Not only that, Evernote allows you to embed audio, video, and images into your notes, making it easier to capture everything you see and hear for future reference.
While operating your startup can be a costly endeavor, that doesn’t mean you can’t be smart about it. With these free tools, you can get your company off the ground and scale your operations without breaking the bank.
And once you’ve grown your startup and gotten more capital, you can easily transition to the paid version of these tools and get even more functionality out of them.