Every entrepreneur knows just how critical a pitch deck is to get funding for startups. Like any other presentation, your goal is to share valuable information and convince the listeners to take action.

When looking for angel or venture capital investors, you need about 15 to 20 PowerPoint slides that share information about what your startup does, the problem it solves and how your investors can benefit. This is your only chance to influence investors and convince them to provide you with the funding you require for your business to grow, so it’s crucial that you give your hundred percent. Here are some tips to help you out:

  • Know your audience and create your pitch deck accordingly
    The first thing you need to know is that you need to work on your pitch deck depending on your audience. What kind of investors are you pitching to? Chances are you will have to go through a number of investors before you eventually get the funding you want, so each one of them will have different expectations and perceptions. Their perception and decisions will be affected by their own unique goals and experience, so you can’t use the same pitch deck every time.
  • Keep your slides simple, short and to the point
    Your slides are there not to do the work for you, but merely assist your presentation. Don’t cram every little bit of information into the slides. However, make sure that you include important facts and figures that show your growth. Your slides should be simple and clean, with one slide communicating no more than one main idea. Remember to have slides that include company overview, your vision, your team, the problem you are solving, how you are solving it, market opportunity, technology, marketing plan, business model and financials.
  • Start strong and then ease in
    How you start, that is, the first few sentences of your pitch, can make or break the entire pitch. So, remember to start big and impressive, talking about what it is your startup does and how you will succeed. Then, the rest of the pitch should support this. In other words, just tell the investors what your company does, and why you think you should receive funding from them. This will make sure that you get their attention, and knowing there is an opportunity for growth will spark their interest.