Many people may think that their work is done once they've finished setting up their startup and the doors are open for business. They have the misconception that the business will magically run itself and customers or clients will start rolling in on their own. However, this couldn't be further from the truth.

Once you have built your startup, you need to get the word out. In other words, you need to know how to market your startup. Most startups may not always have lucrative budgets they can allocate for marketing purposes. However, it is possible to get your business off the ground without having to break the bank.

Here are some affordable marketing tips for startups that can help them gain more traction:

• Create and establish your brand image

One of the first steps in marketing your startup is to create your brand image. How do you want the public to see you? What do you wish to accomplish with your business? Answering questions such as these will help you in creating your brand image. All you need to do is stick to your original business concept so you have a strong foundation you can build upon. Make sure you have a logo and tagline which are easily recognizable and use them on all platforms.

• Focus on your target audience

Not only does it take a ton of money to reach a wide, general population with your marketing efforts, but it also doesn't make sense not to target specific groups. Depending on your brand image and the products or services you sell, you need to identify your niche and plan your marketing efforts around them. This way, it becomes easier to modify messaging for your marketing to be more effective.

• A little PR work can help you get ahead

The power of PR cannot be missed when discussing how to market your startup. You may think that PR is old-fashioned in the digital world we live in today, but it’s still highly effective. The best part is that you don’t have to outsource any task unless you want to. Write an impressive press release about your startup and send your pitch out to journalists that write about your industry. This certainly helps startups gain more traction.

• Make use of social media

Last but not least, the power of social media cannot be ignored in the highly digitized world we live in today. You can do everything yourself here too without hiring people. Set up Facebook, Instagram and Twitter accounts for your startup and make sure your accounts reflect your brand image. Make use of hashtags, be active and consistent, and remember to share quality content.
Following these few tips will help you market your startup appropriately, ultimately leading to its growth and success.